My Story and How I Got Started
I was a computer nerd from the time I was old enough to type on a keyboard. I was a self-taught whiz at every program on our family Apple computer, and I was top-of-the-class in every computer class at school. At age 10 I became an avid online gamer, and fell in love with the ultra-popular virtual pet site Neopets.com. Neopets wasn’t just a game where you raise virtual pets; it was an online world with its own currency, stock market, housing market, business sphere, and skyrocketing community of players. Learning the ins and outs of this virtual world and devising a strategy to build my (virtual) wealth to millionaire status, I was utilizing over 20 accounts to begin my rise to riches.
At age 14, I was now a bonafide Neopets expert, and Neopets.com was now one of the top websites for kids in the entire world, with millions of players looking online for tutorials and “game cheats”. I was fully self-taught in writing HTML and designing virtual storefronts, and with my design knowledge and Neopets knowledge, I was constantly sifting through fansites and thinking, “I could create a fansite so much better than this” — and thus my passion for website development was born.
My father, Stephan Spencer, the founder of Netconcepts (now acquired by Covario) and author of The Art of SEO, is one of the world’s leading SEO experts today, and back when I was a child was a massive inspiration and a wealth of knowledge on business. That day at age 14 when I decided I wanted to create a Neopets fansite, I asked him about his online businesses and how they worked, and it sparked an entrepreneurial fire in me — and I created NeopetsFanatic.com. I built the site myself from the ground up, learned the ins and outs of SEO from my father, and I utilized everything I learned, building my online presence and my brand, and soon enough NeopetsFanatic.com became the most popular Neopets fansite on the Internet.
I was ranking at the top of Page 1 in Google for the keyword “Neopets” directly underneath Neopets.com themselves at #2, and at #1 on Page 1 for “Neopets Cheats”, the second-most popular Neopets-related keyword. Both of these terms were being searched by millions every month around the world.
I was generating tens-of-thousands of daily pageviews and thousands of dollars a month in passive income via Google Adsense revenue. I had a community of hundreds-of-thousands of dedicated readers and fans, and some of my pages sported over 5,000 comments.
At age 16, I began speaking at conferences around the nation, and have spoken at dozens since, including BlogHer (the largest conference celebrating women in tech) 4 times, Affiliate Summit East, Affiliate Summit West, SMX West, DMA, BlogWorld & New Media Expo, SES, Ypulse, Seed Summit, and SMOC. I also attended many seminars with my father in my teenage years and have known and learned personally from online experts such as Gary Vaynerchuck, Jeremy Schoemaker, Rand Fischkin, Neil Patel, and many more.
After garnering extensive knowledge and expertise in SEO and growing a global brand, I launched my SEO and online marketing consulting agency, Moxie Global, at age 19. By age 26, I had 10Xed it, working with clients both national and international, large and small, to improve their SEO from the foundation up, increasing their Google rankings, website authority, online presence, traffic, conversions, and their sales.
I have appeared on MSNBC, ABC, NBCNews.com, AmericanExpress.com, and presented live on Denver’s 9News to an estimated 1.2 million viewers. In 2008, I was on the global list of Top 20 Young Internet Entrepreneurs Under 21.
If you need help revolutionizing your SEO, I would be delighted to help you. SEO bad practices and amateurs are around every corner, so save yourself the burn and work with a seasoned SEO veteran with a system that actually works — and doesn’t just talk the talk, they WALK the talk. If you’re interested in learning more and how I can help you, contact me to set up a free consultation call, and I will pull up your website and we’ll discuss where your gaps are and what your next steps need to be in order to achieve the online success you truly desire for your brand.Get In Touch