BlogPaws 2010
September 10, 2010
Writer for
September 21, 2010

Featured in ClickZ article


Just recently I was interviewed by Chris Heine from ClickZ for an article on the best digital teen-targeted marketing campaigns. I was asked, along with Brian Wong and Daniel Brusilovsky, what marketing campaign aimed at teens was the best I’d ever seen. I answered with more of a type of a way of reaching teens digitally, and that was by Youtube videos riding on the coattails of other hugely popular videos or ideas. My example was the Double Rainbow Song. Here’s the part of the ClickZ article featuring my opinion:


Nineteen-year-old Chloe Spencer has been blogging at her proprietary for five years, and she’s used Google’s AdSense program to monetize the site. What’s more, the Madison, WI-based entrepreneur is in the process of launching two more sites, and

Spencer told ClickZ, “The best type of marketing when you are targeting a teen audience…[it] has to be creative and, of course, original. New, weird, wacky, cool, unique, and memorable stuff is what gets our attention. And if you’re at a loss at how to hit that just right, ride on the coattails of others who’ve done it successfully.”

On that last note, her favorite marketing effort is a true piggybacking hit: The Gregory Brothers’ “Double Rainbow Song” that capitalized on the YouTube sensation, “Yosemitebear Mountain Giant Double Rainbow.” While that video went wildly viral in July and has accrued 14 million YouTube views, the intentionally humorous song has garnered 10 million views on the site.
Even better, “Double Rainbow Song” climbed as high as No. 74 on iTunes top 100 sellers in July. While the volume of purchased downloads hasn’t been made available, downloads of the tune are priced at $1.29 per unit.

“Now [‘Double Rainbow Song’] has been raking in the fame and cash,” Spencer said. “Their idea was funny, creative, catchy, and a take on something else that was popular and everybody knew and loved. This is a perfect example of successful digital teen-targeted marketing.”

Read the rest of the article on ClickZ here: Digital Wunderkinds Discuss the Best Teen-Focused Campaigns.

If you haven’t seen the Double Rainbow Video and then watched the Double Rainbow Song, check it out. It’s silly but you’ll laugh, guaranteed. My dad particularly thinks it’s hilarious and loves to get it in my head by singing it at random times throughout the day. Yeah he’s a weirdo. 😀


  1. hey there this is a good blog, would you consider being a guest writer on my web log?

  2. Steve R. says:

    Great article Chloe, again.

  3. Roxana says:

    It’s hard to find your posts in google. I found it
    on 19 spot, you should build quality backlinks , it will help you
    to get more visitors. I know how to help you, just search in google
    – k2 seo tricks

  4. Alex says:

    Hi to all, it’s in faht a fastidrious for me to visit this web site,
    it consists of helpful Information.

  5. ScottIncok says:

    ?????????? ????????? ??????? ??/We offer a ready solution for SOFISTIK 2016 ALL MODULES (CRACK – Dongle emulator/Custom license/Patch). ?????? ????????? ????? ???????. ???????????? ????? ???????/Full support for our solutions. Testing before payment. ????????/Contacts: nodongle24 /@/ (remove spaces and /)

    Dinkey Pro Dongle Emulator, Megalock De Dongle Emulator, ????, Wibu Codemeter Dongle Emulator, Guardant Stealth II Dongle Emulator, Hardlock Dongle Emulator, Wibu Wibukey Dongle Emulator, ROCKEY EPass Dongle Emulator, Rockey 4nd Dongle Emulator, Guardant Net Dongle Emulator, Keylock Ii Dongle Emulator, Spark Keypro Dongle Emulator, Hasp H4 Dongle Emulator, P-Sea Aka Unikey Dongle Emulator, FLEXlm License Manager.

  6. Ronaldnob says:

    ?????? ?????????? ???? ?????? ?????? ? ??????? ?? ???? ?????????? – ?????? ?????????? ???? ?????? ?????? ? ??????? ?? ????, ???????????? ????????? ? ??????? ?? ???? ??????.

  7. Danielenego says:

    ?????? ?? 200000 ?????? – ?????? 20000 ??????, ?????? ????????? 10000 ??????.

Leave a Reply

Your email address will not be published. Required fields are marked *