Put Down Your iPhone — Urgent Message

I wrote the article in May this year, but I thought it such an important topic that I’d share it ChloeSpencer.com.

“I think this is a wake up call, to everybody, that we are losing a lot of normal human interaction, and because everyone does it and we do it all the time, it becomes routine. We forget, that going to see somebody is more heartfelt than a text, or that a real game with your kid is more bonding than watching Spongebob, or that a loving kiss with your partner is more affectionate than a “poke” on Facebook.”

To read on click on the link above to be directed to the published article. And be sure to share it with your friends and family!

Check it out! Remember to share or like on Facebook and re-tweet!

Just last month on May 23rd I was speaking at SMOC (“Social Media Optimization Conference“) in San Francisco, on yet another young entrepreneur panel! The session was called “Teen Entrepreneurs Give the Inside Scoop on Social Media”, flanked by fellow panelists Daniel Brusilovsky, Benjamin Goering, and Shreya Indukuri. It turned out a great crowd, around 300-400 people, and we had lots of questions and not enough time!

There I met some great people that were particularly memorable and inspiring, such as Hyla Molander, author and speaker and overall amazing woman with one of the most inspiring life stories you’ll ever hear, and Evan Bailyn, fellow internet entrepreneur, SEO expert, author, and creator of the Evan Bailyn Foundation.

So overall SMOC was a really great experience, and one I’d definitely do again! Many thanks to Stewart Quealy for having me speak and running the show, as well as moderating our session!

You may have also noticed the awesome new design for ChloeSpencer.com, done by Unique Blog Designs. Thanks again guys!

I have been assigned every other Tuesday as my days that I post, and have done 3 so far. You can read my posts here: Chloe Spencer’s Lipsticking.com profile. And you can read my first post which was a guest post here: Why Teens Are Addicted To Facebook.

“Double Rainbow” Songsters Hit the Right Notes

Nineteen-year-old Chloe Spencer has been blogging at her proprietary NeopetsFanatic.com for five years, and she’s used Google’s AdSense program to monetize the site. What’s more, the Madison, WI-based entrepreneur is in the process of launching two more sites, QuizFanatic.com and IHeartCute.com.

Spencer told ClickZ, “The best type of marketing when you are targeting a teen audience…[it] has to be creative and, of course, original. New, weird, wacky, cool, unique, and memorable stuff is what gets our attention. And if you’re at a loss at how to hit that just right, ride on the coattails of others who’ve done it successfully.”

On that last note, her favorite marketing effort is a true piggybacking hit: The Gregory Brothers’ “Double Rainbow Song” that capitalized on the YouTube sensation, “Yosemitebear Mountain Giant Double Rainbow.” While that video went wildly viral in July and has accrued 14 million YouTube views, the intentionally humorous song has garnered 10 million views on the site.
Even better, “Double Rainbow Song” climbed as high as No. 74 on iTunes top 100 sellers in July. While the volume of purchased downloads hasn’t been made available, downloads of the tune are priced at $1.29 per unit.

“Now ['Double Rainbow Song'] has been raking in the fame and cash,” Spencer said. “Their idea was funny, creative, catchy, and a take on something else that was popular and everybody knew and loved. This is a perfect example of successful digital teen-targeted marketing.”

Read the rest of the article on ClickZ here: Digital Wunderkinds Discuss the Best Teen-Focused Campaigns.

If you haven’t seen the Double Rainbow Video and then watched the Double Rainbow Song, check it out. It’s stupid but you’ll laugh, guaranteed. My dad particularly thinks it’s hilarious and loves to get it in my head by singing it out of the blue at random times throughout the day. Yeah he’s a weirdo.

P.S. So many cute dogs here, just had to add! And a ton of free pet products. Definitely pet blogger heaven. If you’re a pet blogger make sure you check out BlogPaws 2011. …I suppose I apply, as a VIRTUAL pet blogger (my site is NeopetsFanatic.com for those who don’t know).

While at Blog World and New Media Expo last month, I was interviewed by Abby Johnson from WebProNews. I was asked about how I got started, my tips for other bloggers using Google Adsense, and where I want to be with blogging in the future. Have a look, I posted the video above. Thanks again Abby!

Me on my panel at BlogWorld & New Media Expo