Chloe Spencer

Stay Up To Date W/ Me

Urgent Message: Put Down Your iPhone

I think it’s really crucial that just about everybody reads this article I wrote for The Huffington Post:

Put Down Your iPhone — Urgent Message

I wrote the article in May this year, but I thought it such an important topic that I’d share it ChloeSpencer.com.

“I think this is a wake up call, to everybody, that we are losing a lot of normal human interaction, and because everyone does it and we do it all the time, it becomes routine. We forget, that going to see somebody is more heartfelt than a text, or that a real game with your kid is more bonding than watching Spongebob, or that a loving kiss with your partner is more affectionate than a “poke” on Facebook.”

To read on click on the link above to be directed to the published article. And be sure to share it with your friends and family!

Interview on ReelSEO


Last week I was interviewed by Grant Crowell of ReelSEO on how the younger generation today perceive, use and consume online video. The published article can be viewed on the website; How Teens Use YouTube & Social Media: The Online Generation Gap. I mainly talk about how different it is today for teenagers (even though I’m no longer a teen, I am still a Digital Native and a couple years ago WAS a teenager immersed in online technology!) compared to their parents’ generations now with the internet and a plethora of electronic devices and social media becoming more prominent than ever. I also talk about online responsibility and problems that younger people are getting into today with Youtube and how to avoid these issues.

Check it out! Remember to share or like on Facebook and re-tweet! :)

Writer for LipSticking.com

I am happy to announce I recently was invited to become a writer for LipSticking.com, the blog maintained by women for women.

I have been assigned every other Tuesday as my days that I post, and have done 3 so far. You can read my posts here: Chloe Spencer’s Lipsticking.com profile. And you can read my first post which was a guest post here: Why Teens Are Addicted To Facebook.

Featured in ClickZ article

Just recently I was interviewed by Chris Heine from ClickZ for an article on the best digital teen-targeted marketing campaigns. I was asked, along with Brian Wong and Daniel Brusilovsky, what marketing campaign aimed at teens was the best I’d ever seen. I answered with more of a type of a way of reaching teens digitally, and that was by Youtube videos riding on the coattails of other hugely popular videos or ideas. My example was the Double Rainbow Song. Here’s the part of the ClickZ article featuring my opinion:

“Double Rainbow” Songsters Hit the Right Notes

Nineteen-year-old Chloe Spencer has been blogging at her proprietary NeopetsFanatic.com for five years, and she’s used Google’s AdSense program to monetize the site. What’s more, the Madison, WI-based entrepreneur is in the process of launching two more sites, QuizFanatic.com and IHeartCute.com.

Spencer told ClickZ, “The best type of marketing when you are targeting a teen audience…[it] has to be creative and, of course, original. New, weird, wacky, cool, unique, and memorable stuff is what gets our attention. And if you’re at a loss at how to hit that just right, ride on the coattails of others who’ve done it successfully.”

On that last note, her favorite marketing effort is a true piggybacking hit: The Gregory Brothers’ “Double Rainbow Song” that capitalized on the YouTube sensation, “Yosemitebear Mountain Giant Double Rainbow.” While that video went wildly viral in July and has accrued 14 million YouTube views, the intentionally humorous song has garnered 10 million views on the site.
Even better, “Double Rainbow Song” climbed as high as No. 74 on iTunes top 100 sellers in July. While the volume of purchased downloads hasn’t been made available, downloads of the tune are priced at $1.29 per unit.

“Now ['Double Rainbow Song'] has been raking in the fame and cash,” Spencer said. “Their idea was funny, creative, catchy, and a take on something else that was popular and everybody knew and loved. This is a perfect example of successful digital teen-targeted marketing.”

Read the rest of the article on ClickZ here: Digital Wunderkinds Discuss the Best Teen-Focused Campaigns.

If you haven’t seen the Double Rainbow Video and then watched the Double Rainbow Song, check it out. It’s stupid but you’ll laugh, guaranteed. My dad particularly thinks it’s hilarious and loves to get it in my head by singing it out of the blue at random times throughout the day. Yeah he’s a weirdo. :D

WebProNews Interview

While at Blog World and New Media Expo last month, I was interviewed by Abby Johnson from WebProNews. I was asked about how I got started, my tips for other bloggers using Google Adsense, and where I want to be with blogging in the future. Have a look, I posted the video above. Thanks again Abby!

I Write For The Huffington Post!

I’m very excited to announce that I have now been officially accepted as a regular writer for The Huffington Post! I now have my own log-in, that I can post with whenever I want! Very exciting :) My bio is on the site, and I just posted my first article to my account about being a teenage vegetarian a few days ago: Living The Teenage Life; Peer Pressure And Carnivores. Check it out!

Ypulse Mashup 08 in San Francisco

Hey everyone, for those who didn’t see me on the ‘Totally Wired Superstars’ panel at Ypulse in July, I’ll give you a little update about how it went and you’ll get to watch the video I put together composed of snippets of questions of mainly my answers, etc. You can also read my interview on ypulse.com. So the conference went great! I met so many neat people, which opened up a lot of really cool opportunities for me, including meeting Ashley Qualls of whateverlife.com and deciding on a partnership of our sites, and people from MTV, Seventeen magazine, Disney Channel, Nickelodeon, and even MC Hammer lol!

Also during my stay in San Francisco, I attended Blogher 08, which was great. It was nice to be back, even if I wasn’t speaking this time. I also got a chance to be on the abc7 Bay area news! The camera crew just happened to be standing there when I was checking in for my badge! :)
You can watch both videos below (just click on the screenshot of me on abc7 and it’ll direct you to the page you can watch the video on):


Interview with WebProNews

After my session, “Generation Google”, at SMX West, I got the chance to be interviewed by Mike McDonald of WebProNews, his popular video blog which has millions of viewers. It was a lot of fun, and great that I got a chance to meet Mike. It was funny, the day before, we had tried to do the interview but it was a failure. The camera battery died half-way through! But no worries, being out on the balcony was much nicer anyways. Thanks again guys!

Behind the scenes:

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The failed interview haha

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Look it’s an airplane!

TV appearance with the science guy

On February 25th, I was live on the news in Denver on NBC affiliate KUSA, with Steve Spangler – the science guy. Yep, the guy who created the Mentos and Diet Coke experiment, which had spread like wildfire on youtube a while back. And he just happens to be a client and friend of my dad’s. Steve knew of my desire to be in the movie industry and offered me a guest appearance on his weekly 3-minute experiment on the Denver news, which has 1.2 million viewers. Talk about nerve-racking huh! But surprisingly, it wasn’t that bad being up there, but wow was it a rush. And a ton of fun too!

Watch the experiment here: Mega Molecules-Self Siphoning Liquid

Or, watch the ‘behind the scenes’ imovie of my TV appearance below:

Who Me, Save the World?

I’m thrilled to announce that I have been published in the Huffington Post. I wrote an article on what matters most to me, and what I plan to do in the future to achieve it; changing the world through film. I hope that teenagers around the world care about helping the earth and humankind too; I just don’t see many of them actually taking action, and getting out there to make a difference. So I hope my story inspires all those out there who want to make a change to get out there and do it. Here’s what I wrote:

Many people think of a teenager as a young person who doesn’t care about anything but getting into trouble, right? Obnoxious, makes wrong decisions, doesn’t understand responsibility, etcetera. “You know, a teenager’s brain isn’t fully developed yet, so I don’t trust you with that because you can’t comprehend long term consequences”…my dad’s favorite line to use on me when he doesn’t want me to go somewhere. But, as you probably know, that quote is somewhat true. The human brain does not in fact develop fully until age 25, according to a study run by the National Institutes of Health. But, that doesn’t mean that a teenager can’t observe life around them and realize what will happen to our world if humans keep on living like they do today. Oh all right, I admit not many teens think about that, but I for one, do.

I’ve always had a passion for trying to change the world since I was young. It started out with my interest in animals and my plans on being a zoologist, wanting to travel the world saving endangered species. And then I moved on towards trying to help others, such as the victims of poverty in Africa. My goal then was to start some kind of fund-raising business for starving children throughout the world. But there were many different poverty groups already up and running and making a huge difference, so I just decided to help out as a fund-raiser for one of them called World Vision. I did what was called “The 40 Hour Famine”, where you don’t eat anything but barley sugars (to keep your energy up) for 40 hours, and get people to sponsor you. All the money you make goes towards poor families in poverty-stricken countries, such as Cambodia. But was that enough? Well I’m sure it certainly helped save a few lives somewhere in the world, but I still felt I had to do more for the world than just that. The question was…how?

Not until recently had I discovered my true passion, and the way I want to express my views – and that’s through film. My dream is to become a world famous director someday, making movies that open up the eyes of society to the problems our world has today, such as Al Gore had done with Inconvenient Truth, Michael Moore with Sicko, and Mark Achbar with The Corporation. I’m planning on going to one of the best film schools I can, such as USC, UCLA or AFI. There I hope to be able to express my views and speak out through film, where I’ll be in the right location, with all the equipment, and the right people. So for now, I’m planning on only making smaller documentaries. I hope to start filming a movie this year, but right now I only have one written script, on the effects of junk food and its brainwashing advertising, inspired by Supersize Me and Junk Food Nation. The only thing is, it was aimed at New Zealanders, since I was living in New Zealand until just recently. So that particular movie has been postponed until I re-write the script to suit my new location and target audience.

So in the mean time, what do I do? Well, for one I have very strong views on what I eat; I’m a vegetarian. And since I have stopped eating meat, my views on vegetarianism have definitely strengthened. All I have to say with that is research what you’re really eating, know how it got there and what it went through, and then decide whether you want to eat it or not. I think it’s really important that people wake up to what’s going on around them, because many just go about their own business, in their own little world, not thinking of the bigger picture or what’s going on outside their own life. What seems to matter most is usually “I’m late for my meeting!” or “I have to schedule my hair appointment!”— not “there’s a child dying every 3 seconds!” or “the world’s oil is at its peak!” – the issues that really matter.

My main goal is to make our society wake up to reality; what’s happening to the world, and what each individual needs to do to help stop it. I’m not perfect though…no one is. But I do recycle, think about what I eat, and buy organic products when I can; the little things that would make a huge impact on our environment if everyone did them. And that is what I aim to get across in my future movies; even if what you’re doing is something small, and doesn’t seem like it would matter if you did it or not, it really does contribute to something much bigger than that… saving our planet. So, if a teenager can do it, I’m sure you could too, right?