ChloeSpencer.com

I am happy to announce I recently was invited to become a writer for LipSticking.com, the blog maintained by women for women.

I have been assigned every other Tuesday as my days that I post, and have done 3 so far. You can read my posts here: Chloe Spencer’s Lipsticking.com profile. And you can read my first post which was a guest post here: Why Teens Are Addicted To Facebook.

Just recently I was interviewed by Chris Heine from ClickZ for an article on the best digital teen-targeted marketing campaigns. I was asked, along with Brian Wong and Daniel Brusilovsky, what marketing campaign aimed at teens was the best I’d ever seen. I answered with more of a type of a way of reaching teens digitally, and that was by Youtube videos riding on the coattails of other hugely popular videos or ideas. My example was the Double Rainbow Song. Here’s the part of the ClickZ article featuring my opinion:

“Double Rainbow” Songsters Hit the Right Notes

Nineteen-year-old Chloe Spencer has been blogging at her proprietary NeopetsFanatic.com for five years, and she’s used Google’s AdSense program to monetize the site. What’s more, the Madison, WI-based entrepreneur is in the process of launching two more sites, QuizFanatic.com and IHeartCute.com.

Spencer told ClickZ, “The best type of marketing when you are targeting a teen audience…[it] has to be creative and, of course, original. New, weird, wacky, cool, unique, and memorable stuff is what gets our attention. And if you’re at a loss at how to hit that just right, ride on the coattails of others who’ve done it successfully.”

On that last note, her favorite marketing effort is a true piggybacking hit: The Gregory Brothers’ “Double Rainbow Song” that capitalized on the YouTube sensation, “Yosemitebear Mountain Giant Double Rainbow.” While that video went wildly viral in July and has accrued 14 million YouTube views, the intentionally humorous song has garnered 10 million views on the site.
Even better, “Double Rainbow Song” climbed as high as No. 74 on iTunes top 100 sellers in July. While the volume of purchased downloads hasn’t been made available, downloads of the tune are priced at $1.29 per unit.

“Now ['Double Rainbow Song'] has been raking in the fame and cash,” Spencer said. “Their idea was funny, creative, catchy, and a take on something else that was popular and everybody knew and loved. This is a perfect example of successful digital teen-targeted marketing.”

Read the rest of the article on ClickZ here: Digital Wunderkinds Discuss the Best Teen-Focused Campaigns.

If you haven’t seen the Double Rainbow Video and then watched the Double Rainbow Song, check it out. It’s stupid but you’ll laugh, guaranteed. My dad particularly thinks it’s hilarious and loves to get it in my head by singing it out of the blue at random times throughout the day. Yeah he’s a weirdo.

Here I am again at BlogPaws, the pet bloggers conference that started just last year. My dad Stephan Spencer spoke at the last one, and was invited back to speak again along with me to do an SEO session called “Driving Traffic Through Search Engine Optimization”. We spoke today already at 11:15, with Mary Archer doing an informative introduction powerpoint, and we brought up blogs on the big screen and critiqued them. Then we started pulling up blogs from the audience and told them what they needed to do to increase traffic to their blog and what exact tweaks that involved. It was a lot of fun! But of course my dad has a lot of great info and loves to talk (yeah thanks dad) so I didn’t get a lot of words in, but I did get a few chances to give my advice! And hopefully more chances tomorrow (yes I’ll be having a talk with him later..lol). And we’re doing the same session tomorrow, but switching it up a bit by having new blog examples and new tips for the audience. So don’t forget to come to our session in the Columbia room at 11:15am tomorrow, if you didn’t today or did and didn’t get a chance to have your blog critiqued, and get told by the experts how exactly you need to change your blog to get the traffic you really want!

P.S. So many cute dogs here, just had to add! And a ton of free pet products. Definitely pet blogger heaven. If you’re a pet blogger make sure you check out BlogPaws 2011. …I suppose I apply, as a VIRTUAL pet blogger (my site is NeopetsFanatic.com for those who don’t know).